A man with dark hair and a beard, wearing a blue button-up shirt, posing against a solid black background.

Go-To-Market Strategist.

Pattern recognition turned into methodology.

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Free Go-To-Market Scorecard

Built. Launched. Scaled.

  • Growth

    Scaled growth from seed to post-Series C. From first traction to structured go-to-market systems.

  • Markets

    15+ markets launched across three continents, with different buyers, cultures, and constraints.

  • Brands

    From zero to market leaders. Brands built from scratch, positioned, launched, and scaled.

  • Teams

    Built teams from zero to 30 people, turning ambition into capability, rhythm, and execution.

  • Sectors

    12 sectors. Different contexts. Consistent results across very different categories.

  • Founder

    Antler alumnus. Founder. Builder. Advisor. Both sides of the table.

Fintech

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Data & AI

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Fitness & Wellness

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Compliance Tech

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Climate Tech

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Fintech ~ Data & AI ~ Fitness & Wellness ~ Compliance Tech ~ Climate Tech ~

Three ways to engage.

  • Fractional CMO

     Embedded in your business. I lead the marketing function, shape the strategy and build the team around it.

  • Consulting

    Project-based with a defined outcome. I go deep, deliver, and leave you with a system your team can use

  • Advisory

    You execute, I guide. Senior perspective and honest challenge when it matters most.

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Three principles I follow.

  • Foundations before fireworks

     Before I recommend anything, I ask questions. A lot of them. The wrong diagnosis leads to the wrong solution, no matter how well executed.

  • Methodology before templates

    My frameworks are not borrowed. They are earned through launches, rebuilds, learnings, and breakthroughs across markets, sectors, and stages.

  • Business before marketing

    No marketing in isolation. Commercial reality, product truth, team capability, and market dynamics all feed the strategy.

Featured. Speaker. Mentor.

A man with dark hair, a beard, and light skin is sitting and speaking into a microphone. He is wearing a white shirt and a lanyard with a badge that has a cartoon image and QR code. Behind him is a reflective, dark surface with colorful neon lights.
Forbes magazine cover featuring three professionally dressed people, a man with glasses, a man with a beard, and a woman standing in a formal office setting.

Featured

Forbes - Growth in Fintech

Forbes - Market expansion

Forbes - Growth challenges

The Fintech Times - Social impact

Marketing Week - Customer engagement

Raconteur - CMO tenure

Raconteur - Post-funding growth

Speaker

Revenue Marketing Alliance

The Evolution of Financial Marketing

CMO Leadership Summit

Financial Innovation Forum

Intrigue Madtech Summit

Tech Summit

Mentor

MALTAccelerate

Delta Bootcamp by Launch Romania

A man with a beard and short dark hair, wearing a gray suit, speaks into a microphone while holding a framed picture of a music album cover on stage. The album cover features five young people standing together in casual clothing. The stage is lit with bright lights and a band is visible in the background.

My story.

I’m Marius Nedelcu. Every chapter of my career started the same way. Thrown into something unfamiliar, with no instructions and no time to learn slowly.

From receptionist to marketing director, from team member to team builder. From one brand to building it across multiple countries. From Eastern Europe to the rest of Europe, then Africa and Asia. From fitness to fintech, two industries with nothing in common except that I had to learn them both from zero. From one sector to twelve, from B2C to B2B. From employee to founder.

And somewhere in the middle of all that, from a singer with no formal training to an award-winning songwriter, before challenging myself and succeeding to become a CMO.

Different industries. Different countries. Same instinct every time. Understand what's actually happening before deciding what to do about it. That instinct is the foundation of how I work with founders today.

Get in touch.